Sovereign Right
The European Commission has fined X one hundred thirty-seven million dollars — the first penalty ever issued under the Digital Services Act — with the decision citing X’s blue checkmarks as deceptive design practices, and the Justice Department has filed at the EU General Court in support of X’s bid to annul it, the second time in three months the department has intervened for a Musk company. At the hearing, Elon Musk defends the checkmark — it is blue, it costs eight dollars, it is beloved — and the Commission’s advocate outlines the settlement: the remedy is art direction, a slightly sadder blue, a check that must now imply humility — and where the one hundred thirty-seven million goes is, as ever, a matter of sovereign right. The Commission wishes you a good night. It has a lot of evidence.
NARRATOR: The EU General Court, Brussels. X versus the European Commission. The first fine ever issued under the Digital Services Act — one hundred thirty-seven million dollars — and part of it is about a checkmark.
ELON: Your Honor. The United States government agrees with me. Second time in three months. At this point it’s a subscription.
ADVOCATE: The Commission’s position is simple. We regulated it under our sovereign right.
ELON: It’s a checkmark. It’s blue. It costs eight dollars.
ADVOCATE: Sovereign right.
ELON: You fined us more than the checkmark has ever cost anyone. The checkmark is beloved.
ADVOCATE: The Court has reviewed the checkmark. It is, as ruled, a deceptive design practice.
ELON: Deceptive? It is the realest blue on the platform. I’ll make it bluer.
ADVOCATE: The Commission is prepared to settle. The remedy is art direction.
ELON: …Keep going.
ADVOCATE: A slightly sadder blue.
ELON: A sadder blue. I have so much sadness in inventory. It should face down. Checkmarks that face down are humbler.
ADVOCATE: Approved. The ratio of check to name must now imply humility.
ELON: What if it ages? Vintage twenty twenty-four… wistful now.
ADVOCATE: The Commission is moved.
ELON: And if we do all this — does the hundred thirty-seven million go away?
ADVOCATE: Sovereign right.
ELON: Okay, that’s the third thing you’ve used that for.
ADVOCATE: It is a spacious right. It has room for territory, dignity, and the exact blue of your regret.
ELON: Fine. Sadder blue. But I’m announcing it at 2 a.m., and it’s going to sound like a win.
ADVOCATE: The Commission wishes you a good night. We have a lot of evidence.